Trip to Madison

Drove two hours south to Madison, Wisconsin through dense fog. Not too many cars on the road at 4:45 am. High potential for accidents on the road leading to Madison (Rt 151), so I was glad to arrive without incident. The photo shoot scheduled for today started right on time at 7:00 am, with set up of the new AirFire Mobile brand planogram easier than I thought. The store staff, the KW2 ad agency personnel and even the Airadigm engineers all played a part to make the shoot smooth and concise. Then, as we are not launching the new brand, new plan and new products until later we took all the posters, banners, literature and what-not down to be stored until launch. Reviewing the raw footage, the agency and I agree that we have the shots needed to create our short story suitable for our website, facebook, linked in, myspace, and other critical sources of communication. I am starting to feel good about launch.